UTour Britannia is a UK-based boutique travel company specialising in cross-border cultural travel, educational exchange, and MICE services between China and the UK.
We combine cultural fluency, operational expertise and personalised service to deliver high-quality, tailor-made experiences for institutions, companies and individuals. Whether it’s an official delegation, a high-end family trip, or an academic exchange, we turn ideas into unforgettable journeys.
With a bilingual team based in London and partners across China, we provide one-stop solutions for both inbound and outbound travel.
UTour Britannia 优途旅行
-Warm-hearted and meaningful journeys
UK Inbound
Welcome to UTour优途旅行, your premier hospitality partner in the UK and Ireland. Whether you're here for business, education, or exploration, we are dedicated to making your visit memorable. Our team combines expertise and passion to exceptional services tailored to your needs, ensuring a seamless experience from start to finish. Let us help you create unforgettable moments as you embark on your journey in this vibrant region.
优途旅行带你玩转英伦
Read deeply， Travel widely.
Whether hosting Chinese travellers to the UK, or crafting immersive experiences in China, we connect people, places and perspectives with authenticity and care.
We welcome Chinese travellers to the UK and Ireland — from leisure groups to business delegations, MICE teams, VIP families and school visits.
Our services include:
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Custom itinerary design & ground handling
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International exhibition support and business matchmaking
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University tours and education-themed programmes
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Private, family-based luxury travel with Chinese-speaking guides
With on-the-ground partners and local insight, we ensure a seamless and enriching experience across Britain and Ireland.
Inbound China 探索中国
We curate unforgettable travel experiences to China for UK-based institutions, schools, businesses, and curious individuals.
Our offerings include:
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Cultural immersion & heritage routes (e.g., Maritime Silk Road, tea culture)
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MICE programmes and business visits
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Educational tours, exchange visits and academic delegation support
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Culinary and arts-themed journeys
All trips are crafted with safety, cultural depth, and logistical excellence in mind.
Tailored Adventures
Travel
Experiences
“行万里路，读万卷书”
我们带你走进真正的中国
“Travel far, Learn deeply”
Discover China with us
China Inbound MICE
China: Your Next Smart MICE Destination
China is home to some of the world’s most advanced yet underutilized MICE venues. At UTour Britannia, we act as your UK-based destination recommender and facilitator for inbound China MICE programs. We personally scout and evaluate venues, collaborate with trusted Chinese partners, and ensure seamless coordination from start to finish — bringing both insight and on-the-ground execution.
Let us help you unlock China’s MICE potential.
Cultural Exchange
Discover Heritage, Taste Culture,
and engage with China’s living culture
China is home to an extraordinary cultural legacy and diverse regional identities. From ancient trade routes and ethnic traditions to breath-taking landscapes and dynamic cities, we design immersive cultural exchange journeys that reveal the heart and soul of China — not just as a destination, but as an experience.
In partnership with experienced local operators, we offer curated thematic trips tailored for cultural travellers, institutions, and student groups， turning your cultural trip into a journey of understanding and inspiration.
Summer/Winter Camps
Beyond Travel – Cultural Immersion & Growth for Young Explorers
China offers a vibrant and diverse setting for educational camps that inspire learning, curiosity, and cultural discovery. UTour Britannia curates inbound winter and summer camps specially tailored for UK school holiday schedules — blending heritage, innovation, nature, and fun.
Partnering with trusted local providers, we ensure safe, engaging, and bilingual environments for school groups, families, and institutions from the UK.
Each journey is more than a trip — it’s a cultural connection and a life-shaping experience.
Students and Expats Services
Students Tour 读书行路看世界
Tailored for Chinese students in the UK, our short-haul student tours feature themed trips across iconic British destinations and selected nearby Visa Free countries such as Serbia, Morocco, and the Ireland. Designed for small groups, simi-independent tours include Chinese-speaking tour-leader and focus on safety, cultural depth, and seasonal highlights — perfect for holiday breaks and long weekends.
Join educational excursions to world-class exhibitions and expos, including the London Book Fair, World Travel Market (WTM), Birmingham Education Expo, or Paris Design Week. These programs help students connect with global trends, explore career interests, and broaden their professional horizons.
涵盖英格兰、苏格兰、威尔士以及周边免签国家的经典路线，深度游览历史文化遗产、自然风光与城市风貌。适合寒暑假、复活节与Bank Holiday等假期期间出行，小团安全舒适。
Weekend Themed Tours in the UK 周末探索
Enjoy engaging themed weekend trips based on local festivals, film settings, or seasonal highlights — e.g., “Harry Potter Filming Locations”, “Ghosts of York Night Walk”, “Autumn Photography in the Lake District”, or “Cambridge Dragon Boat Festival”. These trips combine fun with learning and make every weekend memorable.
围绕节庆、季节或热点事件推出周末两日主题游，如“哈利波特电影取景地之旅”“伦敦周边特色小镇”“湖区/峰区秋色摄影游”“剑桥龙舟节观赛”等，寓教于游，轻松有趣，丰富留学生活。
Cultural Activities（节庆活动或本地主题文化活动）
Our cultural activity offerings range from Chinese New Year fairs to Easter egg painting, traditional afternoon tea experiences, Shakespearean theatre festivals, and festive Christmas market tours. These programs offer both Chinese and international guests meaningful opportunities to engage with local traditions and foster cross-cultural appreciation — ideal for families, schools, or small groups.
我们策划并组织具有地方特色的文化参与项目，如春节游园、复活节蛋彩绘、英式下午茶体验、莎士比亚戏剧节观演、圣诞市集游览等，帮助中外游客深入了解本地文化，搭建跨文化交流平台，适合家庭、亲子、团体参与。
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UK /China
Why Choose Us?
UTour Britannia是一家Covid疫情后涅槃重建的公司，秉承小而精、有温度、有专业底气的中英跨境旅行团队。我们相信，好的旅行不止是目的地+拍照，更是一段值得铭记的体验。
At UTour Britannia, we believe great travel isn’t just about where you go+ photos — it’s about who walks with you， what you have experienced. We’re a boutique UK-based travel team with heart, craft, and cultural fluency.
Tailored Solutions
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🧠 Experienced Professional Team: Led by tourism and MICE veterans with 20+ years of experience in executive visits, education exchanges, and high-end tours;
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🎯 Truly Bespoke Experiences: Every itinerary is tailored from scratch, whether it’s for a solo traveler or a 100-person delegation;
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🛟 Care-Driven Service: We offer bilingual support, prioritize safety, and take a hands-on approach to every project;
Our Team
Our founding team comprises professionals with international backgrounds in tourism strategy, education, and marketing. We bring together deep cultural understanding and hands-on experience to manage projects ranging from governmental visits and educational camps to cross-cultural exchange programs.
Our Partners
We proudly collaborate with a wide network of trusted partners across the UK and China, including:
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Educational institutions (language schools, international programs, universities)
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Governmental exchange and training platforms
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Tourism boards, exhibition organisers (e.g., CNTO London， BETA)
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Professional DMCs, guides, and transport providers
